Google Analytics Integration
This chapter explains how the Google Analytics Integration works.
Note: This feature is not part of the default Open Social product but can be ordered as an extension module.
What is Google Analytics?
Google Analytics allows you to get in-depth data reports about how your online community is being used. Open Social lets you easily integrate Google Analytics with your online community, giving you access to in-depth data and detailed reporting about how your platform is being used by new visitors and existing members.
You can measure activity on every community page:
- See where visitors come from, what pages they land on, and what content makes them sign-up
- Discover which websites or channels drive the newest traffic to your community
- Find the content and pages that are most popular and create the most engagement
Google Analytics is one of the most popular web analytics tools available today. And for good reason!
Using advanced machine learning capabilities, Google Analytics lets you get the most out of your data with deep analytics intelligence. This tool lets you access unique insights about the performance of your platform that you won’t get otherwise.
Detailed reporting with Google Analytics lets you paint a complete picture of what visitors and members are doing, while an easy-to-use interface and shareable reports make it easy to process and share your data.
How does it work on Open Social?
You can set-up a Google Analytics integration by entering the Google ID.
Go to Dashboard > Google Analytics.
It is as simple as that. You can now see all the data you require.
If you need further information or want to have a demo showcasing the extension, please contact your customer success manager or sales representative.