Engagement Studio

Product · Engagement Studio

Reach the right members,
at the right moment.

Engagement Studio is the engagement layer of the Community Collaboration Platform. Welcome new members, bring back the quiet ones and send targeted updates, based on the member data your community already has.

Open the manual Start with the introduction
SegmentsEmailsCampaignsFocus itemsReports and insights

How it works

Three steps: decide who, write the message, and let the campaign do the follow-up.

1
In your community

Define your audience

Build user segments on profile, role, group or organisation. Members enter and leave automatically, and the segment syncs to Engagement Studio.

Creating segments
2
In Engagement Studio

Create your message

Design branded emails with the builder, or a focus item that members see while they are on the platform.

Channels
3
In Engagement Studio

Automate the follow-up

Combine segments and messages in a campaign with timed steps and conditions, and see what members open and click.

Campaigns

Use cases

Where clients use Engagement Studio most, each with a ready-made starting point.

Welcome new members

A welcome series in the first 30 days that points newcomers to the right groups, events and people.

Onboarding recipe

Bring back quiet members

Reach members who registered but never came back, or who have been inactive for months.

Reaching inactive users

Inform one audience

Send an update only to one organisation, one function or one group, instead of to everyone.

Segment recipes

Promote events and spaces

Invite the right members to an event or a new group, and remind them at the right time.

Emails in campaigns

Learn what your members care about

Every message you send tells you something. Engagement Studio shows who opens, what they click and where they drop off, so each campaign makes the next one better.

Opens and clicks

Read rate, clicks per link and click-to-open rate for every email, over time.

Campaign journeys

See how many members are at each step and which path they took at every decision.

Your own reports

Build tables and charts across emails, campaigns and contacts, export them or get them by email.

Reports and insights

Who it's for

  • Community managers who onboard members and keep them active.
  • Communication teams who send targeted updates instead of one message for all.
  • Programme and network managers in associations, federations and public institutions who coordinate members across organisations.

Explore the manual

Your community stays the source of truthMember data flows from the community to Engagement Studio, not the other way around.
Built on open sourceEngagement Studio runs on Mautic, the open-source marketing automation platform.
Your brandingReusable email templates and focus items in your community's colours.
MeasurableOpens, clicks and views per message and campaign, in one place.

Works well with

Engagement Studio is one of six products on the Community Collaboration Platform.

Community Management System

Where your members, groups and user segments live.

Open the manual

Lumina Insights

Dashboards that show what drives engagement across your network.

Open the manual

Connection Hub

Connect your CRM and other tools to the platform.

Open the manual
Tips from Customer Success

Campaigns that people open.

Segment before you sendA message to the right twenty members beats a message to everyone. Start from one of the ready-made segments.Segment recipes →Measure, then adjustLook at opens and clicks after every campaign and change one thing at a time: subject, timing or audience.Reports and insights →