Engagement Studio manual›Engagement Studio key features
Engagement Studio is for community managers and communication teams who want to reach the right members at the right moment, without sending everyone the same message. It works alongside your Community Management System, which stays the source of truth for your members and their data.
Engagement Studio has many options for managing and engaging members. The current version is built around three key features:
| Feature | What it does |
|---|---|
| Segments | Group members by profile details, roles and group membership, so each group gets messages that fit them. You build segments in your community and sync them to Engagement Studio. |
| Channels | Create the messages: emails, and focus items shown inside the platform. Templates are branded, customisable and reusable. |
| Campaigns | Combine segments and messages in a campaign, with timed triggers and conditions that automate your member engagement. |
In every part of Engagement Studio you can dive deeper and find more functionality. However, many of those options are not yet fully supported, or they are complex and manual. They don't fit our core use case: automated, strategic communication that activates the members of your platform.
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