Engagement Studio manual›Engagement Studio introduction
Engagement Studio helps you automate and scale how you engage your members. It runs as a separate, fully integrated application next to your Community Management System (CMS). It pulls in member data and activity from the CMS in real time, so you can send timely, relevant messages without manual work.
Your CMS stays the source of truth. Changes made in the CMS are reflected in Engagement Studio automatically, but not the other way around. Contact details are synced together with key profile fields and platform activity, so you can target members based on who they are and how they behave in the community.
Good to know:
- Engagement Studio follows the same strict data protection and privacy principles as your CMS.
- It tracks both registered members and anonymous visitors (by unique IP address). Anonymous visitors can't be added to email campaigns, but they can see on-site focus items while they are active on the platform.
Three core use cases
To make it easy to get started and see results quickly, we currently support three use cases:
- Onboarding: welcome new members with targeted content and guidance.
- (Re)activation: bring inactive members back to the platform.
- Promotions: one-off or recurring messages about events or other key moments.
Engagement Studio can do much more, but this manual deliberately focuses on these use cases. That way we can support you better, and your campaigns stay simple, reusable and easy to maintain.
Our aim is to help you:
- replace manual tasks with automation that scales;
- choose simplicity over complexity;
- build consistent, reliable engagement campaigns.
There is much more potential beyond what this manual covers, and we look forward to exploring it with you. For now, it gives you a solid foundation to grow your engagement strategy from. Start with the key functionality.
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