Engagement Studio manual›Channels
Before you can build a campaign, you first create the messages it will send. You do that in Channels, where you create and manage two types of communication:
- Emails
- Focus items: prompts shown inside the platform
Think of Channels as your content library: this is where you write, design and organise your messages. You can also clone existing messages to reuse their structure or adapt them quickly.
Messages don't do anything on their own. In Campaigns you decide when, how and to whom they are sent. Keeping messages and campaign logic separate makes it easier to:
- reuse messages across campaigns;
- keep your communication consistent;
- update a message without rebuilding a whole campaign.
Emails or focus items?
| Channel | Where members see it | Best for |
|---|---|---|
| In their inbox, also when they don't visit the platform | Welcome series, reminders, reactivation and updates that need to reach people wherever they are | |
| Focus item | On the platform: as a bar, pop-up, slide-in or full page | Nudges at the right moment, such as pointing members to a new group, an event or a survey while they are already in the community |
The two work best together: an email brings members to the platform, and a focus item guides them once they are there.
In this section
- Creating an email: build, design and test an email with the builder.
- Creating a focus item: coming soon.
← Previous: Importing contactsNext: Creating an email →